Drinks Industry / Russian Wine Fair 2011. Conference
Problems and prospects of Russian and international beverage market 2011
November 18th, 10:00 - 17:00 .
Agenda 2011
10.15-10.45
“The wine market in Russia and abroad. Trends and prospects”
The review report of the seminar chairman Poletaev A.A.
10.45-11.15
“Management of the distributors’ sales in the segment of FMCG”
Information report of Business Solutions Consulting (BSC)
11.15-11.45
“The use of plant materials in the production of alcoholic and nonalcoholic beverages”
Presentation of the GC “Prikladnaya Biotechnologiya”
11.45-12.15
“Current trends in the design of packaging of alcoholic beverages”
Report of Dmitry Peryshkov, Creative Director of DIRECTDESIGN Visual Branding
12.15-13.15
“Designing of a strong product with a high marketing potential at the stage of product development. How to consider reducing the cost of its advertising and promotion”.
Master class of Konstantin Garanin about new products development and old products modification.
13.15-14.00
Lunch break.
Discussion meeting 2011
14.10.- 15.00
“Legal support of business processes in the beverage industry of Russia.
What to do in case of inspection?”
Lawyer Selyutin Alexander Victorovich - speaker of discussion meeting, host of "Federal judge" programme on the First Channel of Russian TV
Continuation of the business program
15.00-16.00
Information from company "ISASert", the general partner of Metro Global (Metro, an international network of wholesaler)
“Current requirements of retailers to suppliers of alcoholic beverages and soft drinks”.
“Pitfalls in the process of implementation and certification of manufacturers of private label”
16.00-17.00
«Positioning and construction of communications of brands in the market of alcoholic beverages.
Examples of successful practices
Report of Victor Tamberg, Consulting Office "Tamberg & Badjin."
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